Your logo is an extension of your brand, and your brand is a story. Your story.
Who you are and what you do is one part of that story; the combined experiences, feelings, and perceptions that your brand evokes are the other. Creative Jane’s job is to distill that “special something” as neatly, and as elegantly, as possible.
When successful, a logo will tell the story of the brand without requiring any words. It will tell a compelling story about your brand, consistently. It’s how your customers will remember you, and it’s the way you will stand out in a crowded marketplace. It’s how the most beloved brands are born.